A bilingual storyteller, marketer, and content creator with a passion for crafting narratives that connect and inspire. As a first-generation Mexican-American, my love for storytelling began early, shaped by my cultural roots, curiosity, and a desire to amplify diverse voices.

My journey started in high school when I fell in love with the beauty industry. Determined to create opportunities, I founded the first-ever makeup club, where I invited professional makeup artists to share career insights. I also managed the club’s Instagram, sparking my passion for digital marketing and content creation.

Fast forward to college, I honed my multimedia skills as Editor-in-Chief, Marketing Manager, and Bilingual Editor for my university’s newspaper and Communications Assistant for Cal Poly Pomona. I developed content strategies for Instagram Reels and TikTok, growing followers by over 450% and boosting engagement by 350%, with videos reaching 200K+ views. This experience solidified my ability to merge journalism, research, and digital storytelling.

After graduation, I landed a role at Landing International, a B2B beauty-tech company and beauty’s global growth partner, where I spearhead social media strategies, content creation, internal and external newsletters, marketing campaigns and more.

With a background spanning in copywriting, market research, and brand strategy, I bring a dynamic and adaptable approach to marketing. Whether through social media, video storytelling, or written narratives, my mission remains the same—to craft stories that resonate, engage, and leave a lasting impact.