K-Beauty World is an Events & Marketing campaign powered by Landing International to elevate the category of K-Beauty.

The first-of-its-kind K-Beauty experience (inspired by Korean convenience stores) features 10 of the most viral skincare and makeup brands for you to discover and try IRL.

The interactive multi-city pop-up, presented by Landing International, is all about bridging culture and beauty—giving brands the spotlight they deserve and delivering real consumer insights that will shape the future of K-Beauty. From the very start of the Second Wave of K-Beauty, Landing has been at the forefront, bringing innovative K-Beauty brands to the U.S. and championing a beauty industry that is inclusive and accessible to all.

Social Media Campaign

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Westfield Century City- Debut stop in this multi-city tour.
K-Beauty Mart featuring 10 of the most viral Korean beauty brands.
Westfield Century City- Atrium
CEO, Sarah Chung Park COO, Lisa Tahk CTO, Sarah Kim CMO, Michelle Lee (former EIC of Allure) Events Managr, Janette Medina Operations Associate, Harry Rust

SXSW K-Beauty Mart

Austin, Texas, March 2025

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K-Beauty Award Season Showroom

+ Influencer Night

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Cosmoprof VIP Mixer Event