Overview

Landing International partnered with COSRX to launch an engaging multi-city pop-up activation in celebration of the 6 Peptide Skin Booster. The activation took place in Pasadena, City of Industry, Topanga Park, and New York City, creating a dynamic in-person experience that connected beauty enthusiasts with the brand. The campaign successfully generated buzz around the product, attracting over 50 influencers and skincare lovers eager to participate.

Concept & Execution

The activation centered around a branded ice cream truck, fully wrapped in 6 Peptide Skin Booster visuals, designed to bring the product’s hydrating and skin-boosting benefits to life in a fun and interactive way. Attendees enjoyed collagen-infused popsicles, participated in interactive games, and received exclusive skincare goodies and reusable tote bags. This experiential approach helped foster organic engagement and shareable moments, making the activation both memorable and impactful.

My Role & Contributions

As part of the events team, I was responsible for:

• Pre-event planning, ensuring seamless coordination across multiple locations.

• Managing product logistics, overseeing inventory, and handling on-site distribution.

• On-site event execution, supporting operational flow and attendee engagement.

• Social media coverage, capturing real-time content, amplifying influencer participation, and driving digital engagement across platforms.

Results & Impact

The activation successfully:

• Engaged a large audience across multiple cities, reinforcing COSRX’s presence in the skincare community.

• Attracted 50+ influencers, increasing organic social media reach and user-generated content.

• Enhanced brand awareness for the 6 Peptide Skin Booster, contributing to its successful launch at Ulta Beauty.