Voices of Beauty Summit, the first-ever two-day event dedicated to fostering diversity and inclusivity in the beauty industry. The event, held on March 27-28, 2024 in Downtown LA, brought together industry pioneers, indie beauty founders, and major retailers to accelerate inclusivity across workplace culture, product development, and marketing strategies.

As the social media intern at that time, I played a key role in supporting the social media team by amplifying the summit’s reach, engagement, and impact across digital platforms.

• Enhanced the online presence of the Voices of Beauty Summit through engaging social media content.

• Drove real-time engagement and buzz during the event.

• Showcased key moments, speakers, and panel discussions to highlight Landing International’s commitment to inclusivity in beauty.

Pre-Event Social Strategy

• Assisted in content creation, including countdown posts, speaker highlights, and brand spotlights to generate anticipation.

• Engaged with beauty communities online to drive awareness of the event.

Live Event Coverage

• Captured behind-the-scenes moments, keynote speeches, and interactive sessions for Instagram Stories and Reels.

• Engaged with attendees by resharing user-generated content and responding to comments in real time.

Post-Event Engagement

• Curated recap posts to sustain momentum after the event.

• Assisted in compiling event analytics to measure engagement and reach.

• Increased engagement across Landing International’s social media platforms, with significant spikes in impressions and interactions during the summit.

• Strengthened community engagement by fostering conversations around inclusivity in beauty.

• Amplified brand presence by showcasing partnerships with major retailers, beauty founders, and media outlets like Allure, Refinery29, and Cosmopolitan.